Tuesday, 12 April 2011

New logo

We now have a new logo! The winning design, which appears both here and in our side bar, was submitted by David Brophy (FRKelly, Dublin), to whom our congratulations are due. The vote was 63 for David and 50 for James Legg (Abel & Imray), whom we also thank.

A couple of readers have asked for an explanation, so here it is: the logo represents a clock face with the hands in the position corresponding to nine minutes past five, i.e. "17:09".

Regular visitors to the blog may have spotted that it looks a little different.  We're trying out a different template for a change. If you have strong feelings one way or another, we're sure that you'll let us know!
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5 comments:

  1. Tomasz Rychlicki13 April 2011 at 11:01

    You should try to set a transparent background for the GIF file. It will look nice then...

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  2. Andrew Robinson13 April 2011 at 14:43

    With my designer's hat (rather than my politician's hat on), I'm very glad to see that rarest of sights, a traditional clock face that is not set to 10 to 2. The 10 to 2 position is thought among the design community to subtly suggest the upward curve of a smile, which is why watch adverts will almost invariably choose that particular time. To bring this post onto the topic of IP, I wonder if there are any examples of poses of inanimate objects such as the 10 to 2 position being proprietary, or indeed if the fact that any clock face will inevitably resemble the blog's new logo twice a day will lessen it's uniqueness?

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  3. Jeremy13 April 2011 at 14:51

    Andrew -- at last, something we can agree on! The curse of 10 to 2 ...

    I'll ask around and see if readers of my trade mark blogs can dig up some examples of such monopolisation.

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  4. David Brophy13 April 2011 at 17:55

    Tomasz: I agree. Not being a professional designer I didn't give thought to creating a transparent background.

    The only problem is that the current colour of the hands fades into the background with the new site layout.

    I've no problem with any changes to the logo (if anyone else wants to improve it feel free!) and will email Jeremy a version with a transparent background and darker hands, leaving it up to him to decide which is best to use.

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  5. Anonymous14 April 2011 at 00:06

    Congratulations on your new logo. Indeed, I voted for it.

    I only hope that Movado does not now sue you for copyright and/or trademark infringement and/or design infringement or some other alleged appropriation of its watch face without numbers or demarcations.

    Stranger things have happened...

    But you have hundreds of loyal followers who assuredly will be behind you - perhaps far behind you....

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