French Public Consultation on TV Advertising

The French legal regime applicable to television advertising, sponsorship and product placement is currently the subject-matter of a public consultation being conducted by the Ministry of Culture.

Among the issues open for comment are the following:

-          Lifting the restrictions applicable to ads for movie (currently restricted to certain specialized movie channels);

-          Lifting the remaining restrictions on promotional campaigns for retailers;

-          Relaxing the prohibition on referring to a sponsor’s goods and services in sponsored programming; and

-          Extending product placement beyond fiction programming and videoclips.

The consultation is open until July 31, 2013 and the relevant document can be found  here