The French legal regime applicable to television
advertising, sponsorship and product placement is currently the subject-matter
of a public consultation being conducted by the Ministry of Culture.
Among the issues open for comment are the following:
-
Lifting the restrictions applicable to ads for movie
(currently restricted to certain specialized movie channels);
-
Lifting the remaining restrictions on
promotional campaigns for retailers;
-
Relaxing the prohibition on referring to a
sponsor’s goods and services in sponsored programming; and
-
Extending product placement beyond fiction programming and videoclips.
The consultation is open until July 31, 2013 and the relevant document can be found here
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