"With increasing numbers of people of all ages producing and sharing content online – whether that be photos, videos, blogs and other creative works that are protected by copyright law, the [Copyright Aware] site aims to educate and demystify the subject through a series of videos and practical tools.
By breaking up the subject of copyright into simple parts that answers basic questions - while also tackling some more advanced concepts like the exceptions to copyright law or how to protect your own work – the site will give all creators of content an awareness and understanding of copyright and the benefits it provides in the digital age.
The site will also serve as an effective resource in the fight against copyright infringement, adopting a facilitating tone, focusing on the individual and their creative efforts and by doing so, hopes that consumers and creators will deal more consciously and responsibly with creative works, recognising the effort and skill that has gone into producing them."
“We recognise that our audiences are increasingly producers of copyright, taking photos and shooting films on their phones and sharing those widely online. We designed the site to help them understand why copyright is relevant to them and to deal more responsibly with the creative works of others which in turn helps support our industry and fund the creation of new creative works for us all to enjoy.”