Tuesday, 16 July 2013
French Public Consultation on TV Advertising
The French legal regime applicable to television advertising, sponsorship and product placement is currently the subject-matter of a public consultation being conducted by the Ministry of Culture.
Among the issues open for comment are the following:
- Lifting the restrictions applicable to ads for movie (currently restricted to certain specialized movie channels);
- Lifting the remaining restrictions on promotional campaigns for retailers;
- Relaxing the prohibition on referring to a sponsor’s goods and services in sponsored programming; and
- Extending product placement beyond fiction programming and videoclips.
The consultation is open until July 31, 2013 and the relevant document can be found here