New York State
has a statutory right to publicity, New York Civil
Rights Law §§ 50 and 51. It protects the right of publicity of a “person, firm or corporation” in order to
prevent “uses for advertising purposes,
or for the purposes of trade” of the “the
name, portrait or picture of any living person without having first obtained
the written consent of such person.”
The New York
legislature recently tried to expand this right, but this attempt was so far
unsuccessful, and the legislature is now in recess.
Assembly Bill A08155, introduced on May 31, 2017, proposed to
establish a right of publicity for both living and deceased individuals. It
also proposed that an individual's name, voice, signature and likeness would be
a freely transferable and descendible personal property, making the right of
publicity a property right more than a privacy right, as it is now.
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An expansion of the scope of the law
Readers of the
blog may remember that Lindsay Lohan claimed that flashing
the V sign was part of her persona and was thus protected by New York right of
publicity law. She was unsuccessful as the scope of New
York’s right of publicity law is narrow.
The bill would
have considerably expanded the scope of the law, as it would have also have protected
the “likeness” of an individual,
which it defined as “an image, digital
replica, photograph, painting, sketching, model, diagram, or other recognizable
representation of an individual's face or body, and includes a characteristic.”
The bill defined
the “characteristic" of an
individual as “a distinctive appearance, gesture
or manner.” So, Lindsay Lohan’s V sign could arguably be protected would
the bill been enacted.
The geographic
scope of the statute would also have been considerably extended. The bill would
have protected the right of publicity of a deceased individual, for forty years
after the death of the individual, and this, “regardless of whether the law of the domicile, residence or citizenship
of the individual at the time of death or otherwise recognizes a similar or
identical property right.” This could be interpreted as meaning that the
law would have applied to virtually anyone in the world…
A right of publicity transferable and descendible
The bill
considered the likeness to be personal property, freely transferable:
“A living or deceased individual's
name, voice, signature and likeness, individually and collectively known as his
or her right of publicity, is personal property, freely transferable or
descendible, in whole or in part, by contract or by means of any trust or
testamentary instrument…”
If an individual
would have transferred his right of publicity, there could have been a risk of
losing control over the use of one’s likeness, even for unsavory use, unless
the contract transferring such rights would have been carefully written to
protect the individual against such occurrence. One can imagine that a young, talented
and beautiful, but nevertheless impecunious individual could have signed up his
right of publicity in exchange for money badly needed at the time.
New York State,
unlike California, does not recognize that deceased individuals have a right to
publicity and the bill would have provided such right. The bill detailed at
length how such right would have vested to the heirs, whether by will or, in
the absence of a will, under the laws of intestate succession. The bill also
specified that the rights thus inherited could have been “freely transferable or descendible by any subsequent owner of the
deceased individual's right to publicity…”
The right of
publicity would have terminated at the death of the individual who would not
have transferred it by contract, license, gift, trust or by will, and if he had
no heirs who could have inherited it under the laws of intestate succession.
Such rights would
not have “render[d] invalid or
unenforceable any contract entered into by a deceased individual during his or
her lifetime by which the deceased individual assigned the rights, in whole or
in part, to use his or her right of publicity…”
First Amendment defense
The bill would
have provided a First Amendment defense. It would not have been necessary to
secure the consent of the individual for using her right of publicity if such
right would have been
“used in connection with… news,
public affairs or sports broadcast, including the promotion of and advertising
for a public affairs or sports broadcast, an account of public interest or a
political campaign;… a play, book,
magazine, newspaper, musical composition, visual work, work of art, audiovisual
work, radio or television program if it is fictional or nonfictional
entertainment, or a dramatic, literary or musical work;… a work of political,
public interest or newsworthy value including a comment, criticism, parody,
satire or a transformative creation of a work of authorship; or an
advertisement or commercial announcement for any [news, public affairs or
sports broadcast, including the promotion of and advertising for a public
affairs or sports broadcast, an account of public interest or a political campaign].
These exceptions
are quite broad, and so, while the bill expanded the scope of the New York
right of publicity, it also expanded the scope of the exceptions to this right.
The Authors Guild
expressed its “grave concerns” about
the bill, in a letter to three members of the New York legislature, as
it “has the potential to cause great harm
to our society’s knowledge-base and to stifle speech,” as it would make it
difficult for authors “to write without
restraint about public figures,” who may threaten to file a right of
publicity suit to stifle speech critical of them.
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The law is not clear enough
A work thus exempted
“that includes a commercial use and
replicates the professional performance or activities rendered by an
individual” would not have been exempt “where
the replication is inextricably intertwined with the right of publicity of such
individual,” subject, however, to the First Amendment and section eight of
article one of the New York state constitution protecting freedom of expression. What does “inextricably intertwined” mean? Your guess is as good as mine…
Owners or employees
of any medium used for advertising which
would have published or disseminated an individual's right of publicity would
not have been liable unless established
that “they knew the unauthorized use was prohibited by [the New York statutory right of publicity]. Would owners and employees only
benefited from this immunity if they did not know the use to be unauthorized and
that such unauthorized use was prohibited by law, or would the knowledge that
the use was unauthorized been enough? It is difficult to say.
Let’s hope that
the bill will be written again in a more precise way, and that its scope will
be narrowed. We’ll keep you posted.