The service will give customers who pay $5 (£3.14) each month the chance to access millions of tracks on demand - a scheme that will put it in direct competition with rivals like Real's Rhapsody and the re-invented Napster.com.As the article correctly points out, "the jury is still out on subscription services, which - despite having been attempted many times - have failed to live up to their potential". Problems in need of a fix, according to the article, include consumer apathy towards monthly fees and high royalty payments for on-demand music delivery online. Competition is presumably not seen as a "problem" in this context.
Details of MOG's so-called All Access scheme remain relatively light, but chief executive David Hyman said that he planned to "set the music bar" with an offering that could mount a substantial challenge to existing services.
MOG is reported to have significant financial backing, sitting on $12m from investors which include Sony BMG and Universal Music Group.