"Magicians have stolen each other's secrets for as long as
the art of magic has existed. But the interconnectivity of today's world is
making it easier - and magicians can't always rely on the law to protect them." Well, that's the view of Arun Rath, writing on the BBC's News Magazine in a fascinating article titled '
Rath tells the story of magician Jeff McBride whose most famous routine is an intricate series of
transformations, with a variety of masks, taking the audience through the
entire history of magic. Recently McBride discovered he was not the only one
performing this particular act after he spotted a clip on YouTube of a Thai magician doing his
entire routine on Thai TV - move for move - along to the music McBride uses. He'd even cut
and dyed his hair to copy McBride. Having used Google Translate to pen an email to the Thai magician, McBride discovered that his Thai counterpart actually thought of himself as a tribute act "like a Beatles or Pink Floyd or a Black Sabbath tribute act" and the pair managed to resolve the disputed copying amicably.
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| Steven Frayne, aka Dynamo |
And all of a sudden magic is big business. David Blaine was already grabbing headlines, and interest in magicians such as Dynamo in the UK have driven youth membership of the Magic Circle to record numbers. Sebastian Walton, recent winner of the Young Magician of the Year Award 2013, cited Dynamo as an inspiration. Hooked on magic after seeing magicians at Universal Studios in Florida four years ago, Walton says of Dynamo "it's miracles that he does" adding "he makes it modern by using everyday objects like mobile phones in bottles and things like that". In his Award winning show, Walton made a piece of jewellery borrowed from an audience member reappear inside a walnut, itself inside a piece of fruit. Third placed Elizabeth Rogan made a balloon on a string burst into flames.
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| Teller's trick |
Magicians argue that for young people to become interested in magic, and continue the tradition, they need to learn from the masters of the day, and need access to existing tricks. Selling tricks is also how many magicians make enough money to stay in the business. But it seems most magicians protect their tricks as 'trade secrets' and once the secret its out, its a wild wild west out there. Magician Kevin James has had numerous tricks copied and sold at
knock-down prices on Chinese websites - using his name and branding saying "They use my advertising, they use my photos, they use
my video on their websites, they use my text to sell it. They make it look like
it's my product - only a third the price."
In the BBC article Sara Crasson, a lawyer and a magician herself, suggests that magic
tricks fall into, "if not a black hole, certainly a legal grey area". In a recent case in the Netherlands, a court ruled that whilst tricks and illusions per se are not protected, an illusionist's own version of a trick may be protected, and also a specific sequence or combination of illusions as part of a magician's routine, such as the 'head drop' sequence and 'hand through the body' tricks which were used by illusionist Rafael van Herck, could effectively
constitute an original and creative choice, and could therefore be granted copyright protection as a dramatic work (the case of Rafael van Herck against fellow magician Hans Klok). However, it is a difficult area: The leading Us case involves Robert Rice, aka The Mystery Magician, who failed in an attempt to sue Fox over its Breaking the Magician's Code TV specials in 2003 which he alleged infringed his act. The 9th Circuit wrote: "The mere fact that both The Mystery Magician and the [TV] Specials reveal the secrets behind magic tricks does not by itself constitute infringement. Rice's claim, therefore, may only succeed if the [TV] Specials infringed upon the presentation and stylistic elements of The Mystery Magician." In 1943 Charles "Think-a-Drink" Hoffman sued Maurice Glazer for violation of his the copyright and trademark rights in his "Think-a-Drink" act. The Supreme Court of Florida upheld the trademark decision for Hoffman, but held that Hoffman's act did not qualify for copyright protection as a dramatic work in US law; a 1998 joint claim led by Joseph Harrison against Fox's 'Masked Magician' series also failed on the ground that whilst it did indeed breach the Magician's code of honor, that could not form the basis of an action in Louisiana,
Trade secrets are seen as another tool for protection of tricks, but as Crasson told the BBC "If someone can watch the performance and figure out
what the secret is, then that magician would lose trade secret
protection" adding "For magicians, trade secrets are a lot tougher to keep
because magicians frequently do know how other magicians do their work". In the nineteenth century one US magician, Harry
Kellar , repeatedly took binoculars to a show by British
magician John Nevil Maskelyne to work out how he was doing his levitations. When that failed, he marched right up to stage at the key
moment to take a peek. He still couldn't work it out, and ended up bribing
another magician at the theatre to provide him with sketches. Kellar then performed
this particular act around the world for years afterwards.
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| spot the difference - the original is on the right |
Alongside 'trade secrets', Patents have been taken out by magicians, but the magic community say that as the 'secrets' behind the trick then enter the public domain on publication, the application can be self defeating and counter productive, and that the cost of enforcement of patents is a real barrier. So back to copyright!
Like magicians, comedians have long complained of having
their jokes repeatedly stolen by rivals with no recourse to the law. They
rely on a code of ethics - not the law - to regulate their industry - something Hugo blogged about on this site in 2010 and more on puns on the IPKat here. And so with magic: instead of relying on formal legal mechanisms, magicians
derive benefit from their inventions through informal social norms that
encourage magicians to give due credit to the original inventor of a particular
trick. A recent cover story in the trade
magazine Magic identified South Korea as a hotbed of talented new magicians.
It's also home to the Do Not Copy the Magic campaign - one of the most active
movements against stealing tricks in the industry. One code provides “All members of the International Brotherhood of Magicians
agree to oppose the wilful exposure to the public of any principles of the Art
of Magic, or the methods employed in any magic effect or illusion”.
More on this in the paper by Jacob Loshin of Yale Law School: Secrets Revealed: How Magicians Protect Intellectual Property without Law
Rice v Fox Broadcasting Company http://caselaw.findlaw.com/us-9th-circuit/1047100.html
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