Record industry trade body the BPI welcomed Cable's announcement with BPI chief Geoff Taylor saying: "the BPI has argued for some time that the Intellectual Property Office should take on a more active role in educating young people about how IP affects them in the digital world. We are very pleased to hear government's announcement today of a new campaign. We hope that it will be supported by significant funding, so that it can make a real difference in boosting the use of legal music services online".
Dr Cable also said that the Government was prepared to guarantee the proposed Digital Copyright Exchange, and that the Technology Strategy Board would making funding available for search technology that could identify copyright infringement and added that it would be 'weeks' before the Government made any announcement on the planned new exceptions for copyright, which could include an exception for parody.
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