Tuesday 16 July 2013

French Public Consultation on TV Advertising

The French legal regime applicable to television advertising, sponsorship and product placement is currently the subject-matter of a public consultation being conducted by the Ministry of Culture.

Among the issues open for comment are the following:
-          Lifting the restrictions applicable to ads for movie (currently restricted to certain specialized movie channels);
-          Lifting the remaining restrictions on promotional campaigns for retailers;
-          Relaxing the prohibition on referring to a sponsor’s goods and services in sponsored programming; and
-          Extending product placement beyond fiction programming and videoclips.

The consultation is open until July 31, 2013 and the relevant document can be found  here

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