Saturday 9 April 2011

Pay per view takes on a new meaning

Here's a new model for the digital age - and an interesting update on how copyright adapts to the internet. Clearly hoping to bolster traffic to its website, USA Today is seemingly about to start paying annual bonuses to writers based on their number of page views. The story broke via the sports blog The Big Lead and the blogs editor Jason McIntyre wrote "The goal, obviously, is to get writers thinking digital" adding "But once writers start scrutinizing their page view tallies, and realize slideshows, rumors, and celebrities drive traffic, what will be the impact?" Ed Cassidy, USA Today's vice president of communications and event marketing, however, told reporters that the company "has and continues to consider bonuses based on page views but nothing has been decided at this time."

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